Media Analysis Techniques Ebook - mrbookers

Media Analysis Techniques Ebook

SAGE Publications

English - 281 pages - ISBN-10: 1412987768 - ISBN-13: 9781412987769

5/5 by 4965 votes

File Size : 4163 KB


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In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author’s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.

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